BLITHE PEOPLE

BLITHE PEOPLEBlithe cosmetics is inspired by the colorful lifestyles of urban women. City women have various dreams and take on different roles such as student, worker, housewife, daughter, wife, and mom. They also have different skin problems, and this also changes from time to time depending on an irritating urban environment. Independent women who have the passion to realize their dream and who are in search of their own color in the midst of their busy city life – we call them Blithe People, who become a colorful painting when they are together, offering inspiration and helping each other. NEW ROUTINEBlithe’s beauty routine has been simply reconfigured and optimized for the busy lives of urban women. Start and finish with a simple 2-step skincare routine! Splash Care Skincare begins with washing the face or taking a shower as the steps when our body comes in contact with the most moisture. Low-irritant cleansing purifies sensitive skin caused by daily city life and helps skin capture moisture and nourishment inside of skin. Pressed Care In-wash care strengthens skin’s regeneration ability by delivering the nourishment of highly concentrated natural ingredients fast and deep into skin. The multi-tasking product reduces the steps of unnecessary product use and physical irritation; thus saving time. ESSENTIAL PRODUCTEach product of Blithe is independent, resembling city women who are full of independence and individuality. Blithe’s products are not only made with natural ingredients but are also created to serve multi-tasking functions. They are excellent in the aspects of nourishment, function, and texture and can be used singly or matched with other products of Blithe depending on each person’s preference and skin problem. POWERFUL INGREDIENTSBlithe explores natural ingredients from clear areas with longer life expectancy around the world in search of energy that will restore vitality for tired skin. It finds natural ingredients with excellent life energy such as Chaga – a medicinal mushroom growing in the Tundra region of Siberia under a harsh environment – and Ice Plant, which can survive in the desert. It gets inspiration from the traditional beauty secrets of different countries around the world and reinterprets them from a modern perspective. Blithe’s products, developed by Korea’s best researchers, are made following the most optimal recipes that increase the absorptive and content of natural extracts while maximizing their effectiveness. BLITHE PEOPLE Blithe 美妝從都市女性多采多姿的生活中汲取靈感。都市女性懷抱各種夢想，扮演學生、上班族、家庭主婦、女兒、妻子、母親等多重角色。她們也因都市環境的刺激而產生不同的膚況，且隨時變化。我們將這些懷抱實現夢想熱忱，並在忙碌的城市生活中尋找自身色彩的獨立女性，稱為 Blithe People。當她們聚集在一起，宛如一幅絢麗多彩的畫作，彼此啟發、互相扶持。 NEW ROUTINE Blithe 的美膚程序經過簡化並針對都市女性的繁忙生活優化，只要兩步驟即可完成全日護理： 潑水保養 (Splash Care) 於洗臉或沐浴時使用，此時肌膚與水分接觸最為充分。 低刺激清潔配方可淨化因日常都市生活造成的敏感與髒汙，並幫助肌膚鎖水、吸收養分。 按壓護理 (Pressed Care) 清潔後，透過按壓動作將高濃度天然精華迅速且深入送入肌底，加強肌膚再生能力。 多功能設計減少不必要的保養步驟與物理刺激，為您節省寶貴時間。 ESSENTIAL PRODUCT Blithe 每一款產品均能獨立發揮，正如都市女性的獨立與個性。所有配方皆選用天然成分，並兼具多重功能，無論是養護、機能還是質地，都具備優異表現。您可依據個人偏好與膚況，單獨使用或與其他 Blithe 產品自由搭配。 POWERFUL INGREDIENTS Blithe 從全球潔淨、長壽命的區域探尋能為疲憊肌膚注入活力的天然成分，例如： 雪菇（Chaga）：生長於西伯利亞苔原嚴苛氣候下的珍稀藥用菌，蘊含卓越生命力。 冰葉植物（Ice Plant）：可在沙漠環境中存活，具強大保水能力。 我們同時汲取世界各地的傳統美肌秘方，並以現代觀點重新詮釋。由韓國頂尖研究團隊研發的 Blithe 產品，依最優化配方提升天然萃取物的吸收率與含量，最大化其效能。